| IT | | DE |
| IT | | DE |

Sustainable tourism - THE NOMINEES

Senza Lasciare Traccia

Company: Matteo Camera - Politecnico di Milano

Senza Lasciare Traccia (SLT) - without leaving a trace - is a communicative project aimed at raising awareness of the issue of waste in the mountains. By involving hikers, the aim is to draw attention to interactive objects attached to the signposts in the mountains. Easily recognizable thanks to their shape and colour, they are designed to make people think about three different behaviours that underlie the problem of waste on the trails: laziness, ignorance and (un)cooperativeness. Often this problem is approached superficially and with a "top-down" approach, which does not always get to the heart of the matter. Instead, SLT aims to reach a wider audience with a “bottom-up” approach through engagement rather than morality, play instead of a sterile message, originality as an alternative to repetitive slogans.

ocsalp.it

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