| IT | | DE |
| IT | | DE |

Sustainable tourism - THE NOMINEES

Expedition Va’ Sentiero su Sentiero Italia

Company: Associazione Va’ Sentiero

Va’ Sentiero is an experimental project launched in 2017 with the aim of giving international reinvigoration to the Sentiero Italia hiking trail: the longest trekking route in the world, still unknown to many, is a priceless heritage for the sustainable development of our inland territories. In 3 years, the Va 'Sentiero association has traced and documented the 7,850 km of the Sentiero Italia, thus accumulating a unique wealth of experience for the promotion of territory and commitment.
The resulting activity is both virtual (through a digital guide on a website, through social media, media partnerships and media coverage) and concrete (through the opportunity to join other hikers and take part in organized events). The association sees the mountains as a workshop of innovation: that's why it has developed an original and scalable format to talk about them and to promote models of use that respect the environment and local communities.