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Digital innovation - THE NOMINEES

Ski Race Genie

Company: ONESPORTER - L4C srl

Ski Race Genie is changing fan engagement in the world of alpine skiing. The world première took place in Cortina d'Ampezzo of the game that puts the spectators in the spotlight, allowing them to play both from home and live as spectators while the athletes descend on the piste and search for their best performance. The app is simple and intuitive, aiming to actively introduce as many people as possible (ages 7-77) to the world of winter sports. Ski Race Genie fundamentally changes the way you watch ski races. It focuses on the spectators participating in the races by giving their opinion during the athlete's decent and being able to predict the result. This idea, which has already been implemented, can also be transferred to other sports and meets the international trend of increasing interaction between the event and the fans.

cortinaskiworldcup.com