| IT | | DE |
| IT | | DE |

Digital innovation - THE NOMINEES


Company: The Thinking Clouds *startup*

The Thinking Clouds is an innovative startup company, praised in the Italian press as one of the 5 best startups, as an expression of Italian excellence. Thanks to financing by Invitalia, an IT platform called "Genius Loci" has been developed to promote the territory, also involving the mountains. Genius Loci consists of: - a platform that allows the operator (public organisations, associations and travel bloggers) to independently create and maintain virtual assistants to accompany the tourist in the discovery of the mountains. The virtual assistant, the genius loci of the territory, is artificial intelligence able to understand the tourist's questions (text or voice)  and to guide him in the discovery of the place. A "Glooci" mobile app that the tourist can interact with during a visit on the spot or remotely.