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Sustainable tourism - THE NOMINEES


Company: Chiara De Pol

Mountains and trekking as an integral part of cancer treatment.

Trekking Rosa was created in 2019 and brings to high altitudes people who are on the mend or are suffering from cancer.
They will hike together with medical specialists and hiking guides from the Hiking Guides Association of the Province of Trento and will be informed about breast cancer prevention. At the same time, exercise outdoors at lofty heights might ease the side effects of treatments.

The project is an unconventional way of addressing a difficult topic like how to do prevention in a simple and accessible way, contacting young people via social networks and blogs (Donne di Montagna) and thus reaching other groups of people than the prevention programs of the health authorities.