| IT | | DE |
| IT | | DE |

Clothing and Equipment - THE NOMINEES


Company: Atomic

The ski boot becomes digital.
Atomic, a leading Austrian ski equipment company, in cooperation with biomechanics experts from Salzburg University, developed the Hawx Ultra Connected technology, which delivers digital tracking and analysis capabilities through Atomic’s mobile app.
This free app provides instant on-slope feedback and enhanced skiing experience.

Thanks to the sensors embedded in the ski boots, data such as balance, pressure control and edging skills are recorded and monitored. The sensory feedback from the boot with on-demand notifications allows smarter, safer, and stronger skiing and lets skiers compete with the ski community.