The first classifier and the startup awarded a special mention in each category will have the opportunity to display their entries at the Lagazuoi Expo Dolomiti, in a special exhibition dedicated to them.
This project can network and coordinate the various operators of an area. Especially in mountain regions, this is very important although not easy to achieve. It is a place where the Robiola PDO cheese producers can meet and exchange ideas and also a place used by a team working with schools and educational institutions in the area to provide young people with the base for cultural orientation courses. Moreover, it is a point of attraction for many Italian and foreign tourists who, thanks to this project, spend an experiential holiday in Roccaverano that introduces them to the local way of life.
See the fact sheet
The prize goes to an innovative digital marketing idea, which seems to start from the offer of a simple commercial service but evolves towards an ethical experience linked to the long-distance adoption of a cow, which is associated with a concrete reward, i.e. a quality dairy product. The project was started at the beginning of the Covid pandemic, and the circumstances have given rise to creative ideas to solve a sales problem, which has proved to be a winning and appreciated idea meeting the needs of consumers, who are increasingly attracted to the idea of consuming healthy food from farms using more natural methods.
See the fact sheet
A project of young growers and dairy farmers that, thanks to the conservative restoration of an existing structure and the recognition of the local administration, has enabled the creation of a network that exploits the strength resulting from the association and the integrated promotion of sustainable products and services (e.g. cycle tourism). It addresses both residents and tourists, offering not only products but, above all, many services and experiences through a well-structured website and well-maintained social channels.
See the fact sheet