| IT | | DE |
| IT | | DE |

Digital innovation - THE NOMINEES


Company: Mugo

MUGO is an innovative start-up aiming to respond to the biggest crisis of our time: climate change. The company has developed a new digital platform that can help end users understand, reduce and eliminate the impact of everyone's lifestyle on the climate.

Furthermore, through its services, MUGO will allow each user to reduce their impact on the climate by contributing to the reforestation of areas of the Dolomites destroyed by the Vaia storm.

The start-up's name was proudly taken from the evergreen mountain pine Pinus Mugo, one of the most efficient plants in absorbing CO2. This small, typical tree of the Alps can absorb carbon dioxide in such large quantities to be representative for a start-up that is facing a major challenge: fighting climate change thanks to the contribution of its community.