The Lagazuoi EXPO Dolomiti launches the 2nd edition of the Winning Ideas Mountain Awards
The competition conceived by Lagazuoi EXPO Dolomiti, which enhances talent, innovation, green tourism linked to the mountains, opens this year to self-nominations: starting from 19th October, the most innovative and sustainable entrepreneurs and companies are invited to register and to submit their candidacy.
In parallel, a selection committee made up of experts, journalists and entrepreneurs will select additional projects to include in the shortlist.
Space is given to all ideas which relaunch the mountains as an area for experimenting best practice and new visions: the best ideas will be awarded and exhibited at the Lagazuoi EXPO Dolomiti, one of the highest exhibition galleries in the world.
The competition is divided into four categories: mountain clothing and equipment, innovative and sustainable mountain tourism, digital innovation & apps, and - an absolute novelty of this edition - innovative and sustainable mountain gastronomy industry.
Milan, 19th October 2020_ The future lives in the highlands: the second edition of the Winning Ideas Mountain Awards aims to finally give full visibility to the transformative potential of the mountains.
“Here we rely on innovation, we are experimenting with sustainable technologies and testing products, ideas, models of micro-society and work”, explains Stefano Illing, creator of the laboratory and exhibition space Lagazuoi EXPO Dolomiti, at 2,778 meters above sea level, organizer of the format. “Enough has been said about stereotypes and conservative rhetoric: today the mountains are more progressive than ever. They are a way of life laboratory and - compared to the densely populated lowland areas and cities - they are really focused on the quality of the relationship between man and nature."
Due recognition must be given to those who trace new paths and come up with pioneering ideas, to those who contribute to renewing the image of the mountains with a focus on sustainability, technological innovation, environment and tourism.
Unlike the 2019 edition, the main novelty is the possibility of self-candidacy: engineers, artists, designers, companies, large and small realities can raise awareness of their good ideas and best practices which will change the mountain world.
Who wants to participate in the selection, can submit his candidacy on the official WIMA website: https://lagazuoiwima.org/EN/submit-your-winning-idea
At the same time, a selection committee made up of high-profile experts - journalists, representatives of organizations and associations, researchers, entrepreneurs - will contribute to the selection by identifying and proposing the most interesting projects on the national scene.
The award-winning projects will be exhibited at Lagazuoi Expo Dolomiti In February and March 2021 at 2.778 metres of altitude with a stunning view and the most beautiful Dolomite peaks.
Four juries were selected to determine the winners of each category. These juries were made up of university students and doctoral students from the specific areas of expertise.
There are four award categories: