This project can network and coordinate the various operators of an area. Especially in mountain regions, this is very important although not easy to achieve. It is a place where the Robiola PDO cheese producers can meet and exchange ideas and also a place used by a team working with schools and educational institutions in the area to provide young people with the base for cultural orientation courses. Moreover, it is a point of attraction for many Italian and foreign tourists who, thanks to this project, spend an experiential holiday in Roccaverano that introduces them to the local way of life.
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The prize goes to an innovative digital marketing idea, which seems to start from the offer of a simple commercial service but evolves towards an ethical experience linked to the long-distance adoption of a cow, which is associated with a concrete reward, i.e. a quality dairy product. The project was started at the beginning of the Covid pandemic, and the circumstances have given rise to creative ideas to solve a sales problem, which has proved to be a winning and appreciated idea meeting the needs of consumers, who are increasingly attracted to the idea of consuming healthy food from farms using more natural methods.
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